The platform behind Korek Treasure
The engine that runs the game.
Live matches, tournaments and leaderboards — driven by a white-label, multi-carrier promotion platform I led the backend for, with my team. Korek Treasure is its most vivid face.
- Backend engineering
- API architecture
- Automation & messaging
- Game backend
A live view of the game engine: head-to-head and survival matches running in real time, a tournament bracket advancing from four players to a champion, and a leaderboard the points service recomputes as scores change.
One engine, many carriers
The platform behind the play.
Korek Treasure is one branded deployment of a white-label promotion engine — the same platform also runs Syriatel, with direct-carrier-billing integrations for around eleven operators. I led the backend across all of it, with my team.
- ~11
- carrier integrations
- ~8
- countries reached
- 3
- locales · en · ar · ckb
- Korek
- Syriatel
- STC
- Zain
- MTN
- Ooredoo
- +5 more
The brief
Korek Treasure is a gamified promotion for Korek Telecom subscribers across Iraq, built to drive engagement and retention through play. Players answer quizzes, enter tournaments, battle head-to-head and spin to win — collecting points and credits as they go, with a grand prize on the line.
Behind the consumer game sits a much larger system: a modular Laravel backend powering the gameplay, a coin-and-credit economy and a promotion automation engine that segments subscribers and reaches them over Korek's DCB SMS channel. I led the backend and the platform with my team; Korek owns the brand, and the consumer game design is the team's — my work is the engine underneath.
What players experience
A game built to bring subscribers back every day.
Quizzes, tournaments, head-to-head battles and spin-to-win — designed by the team in Korek's brand. The backend underneath drives every match, score and reward.
The playful payoff
The moment the engine pays off.
Players see a spin and a leaderboard climb. Underneath, it's the points engine settling a reward and the points service rebuilding the standings — the backend doing its job, made playful.
the spinner the points engine settles
leaderboards the points service rebuilds
The gamification, by the numbers
A configurable game system.
Modes, game types, boosters, achievements and rewards are all data-driven — the backend turns a fixed set of building blocks into an endlessly tunable promotion.
- 2
- game modes
- 5
- game types
- 7
- booster types
- 16
- achievements
- 3
- leaderboards
- 8
- redeem types
- 3
- spinner reward classes
- 10
- spinner items
Under the hood
The backend I led, with my team.
The platform is organised into modular namespaces — Promotion, Play, Shop and System — that share infrastructure but own their own models, services and jobs.
Promotion automation engine
Flows, triggers and ordered actions evaluate subscriber conditions — days inactive, message counts, subscription status, segment membership — then queue jobs that send SMS or award points, with cooldowns, quiet hours, concurrency limits and per-user trigger state for idempotency.
Template library & versioning
Reusable message templates with immutable version snapshots, per-language translations, dynamic placeholders and a validate-then-approve workflow. Inbound SMS keywords route to categories, services and response templates.
Segmentation & points
A segmentation service derives lifecycle, engagement, spending, churn-risk, acquisition and tier segments from subscriber activity; a points service manages the ledger and rebuilds grand, weekly and monthly leaderboards.
Play orchestration
A game service drives matchmaking, bot fallback, coin deduction, question release, scoring and boosters — backed by an extensive queue of tournament, challenge, achievement and invitation jobs.
DCB SMS over Korek
A single dispatch service hex-encodes UCS-2 messages and delivers them through Korek’s direct-carrier-billing gateway, with API endpoints to send, receive MO messages and log webhooks — and a promotion log channel for visibility.
System notifications & observability
Operational notifications track severity and status with open / in-progress / resolved / muted transitions, comments, and a rerun mechanism that re-evaluates or re-queues automation triggers.
A coin-and-credit economy
The store sells credit packs, boosters and avatars, while a separate redeem flow lets players exchange points for branded cards and gifts. Every points or credit mutation is recorded in a per-subscriber ledger that also feeds the segmentation engine and the leaderboard calculations.
Player profile, tiers & achievements
Each player has a profile tracking total matches, credit balance, current ranking, tier level and achievements — alongside subscription management, localisation and gameplay settings. Achievement progress is processed on the queue as players hit milestones.
Platform scope
The backend is built on Laravel with Sanctum-authenticated APIs, Spatie packages for media and translations, Scout-powered search and Laravel queues for all asynchronous work. A web dashboard manages configuration, templates, segmentation, libraries, automation and the play and shop catalogues, while versioned APIs serve the gameplay, store, system and DCB messaging surfaces.
It reads as both a consumer game and an operations platform: a white-label promotion that runs itself — choosing who to talk to, what to say and when — with Korek Treasure as one branded instance and the same engine reaching other carriers. I led the backend and platform with my team; the game design and Korek's brand belong to the team and to Korek.